Essential Internet Marketing Tools
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Today I want to talk to you about the essential Internet marketing tools you need to help you succeed online. This can be a difficult topic as what suits my business may not suit yours. Similarly, the skills that I have and the things I chose to do in my business will be different to yours.
The good news though is that there are most likely some common elements between the majority of successful businesses and between people that make good money online. Don’t take my word for it though. Australian marketer Peter Downs interviewed ten top marketers from all over the world for his site http://budurl.com/dypn
Some of these marketers are hugely successful - people like young millionaire Reed Floren, Bill McRea and UK duo Dave Nicholson and John Thornhill. Others in make-good-money may be slightly less successful but still make a living online.
One of the questions Peter asked all ten marketers was “what are the core Internet marketing tools that you use in your business and can’t do without?” The results were interesting. It didn’t seem to make any difference how successful or what type of online business each one had. There were some common tools they all used on a regular basis. These are
- a good auto-responder service (usually Aweber)
- a password manager program such as RoboForm (PC) or 1Password (MAc)
- an FTP program, usually FileZIlla
- a good html editor, usually NVU or Dreamweaver
- a means to collect payment, usually PayPal or Clickbank
That’s it. These were the most common tools used by these marketers, regardless of the nature or size of their business, to make good money.
Sure, some used tools for specific purposes, such as Photoshop for graphics or more sophisticated Shopping Carts. But, the core tools were these simple and mostly free tools that require virtually no training or any complex skills. More complex tools and tasks were often outsourced and many confessed to being ignorant about how to use these tools anyway.
This is reassuring and good news for most people starting out online. The message here is you can build a successful online business with a core set of simple tools that enable you to create a web page, upload it to the Internet and collect payment. Simple as that.
If you would like to find out more about what these top marketers have to say about running a successful online business then I suggest to take a look at the main Make Good Money site at http://budurl.com/dypn
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